Online Degree? I'm too Busy Running My Small Business to Learn about Marketing

The Importance of Marketing Strategy When Starting Your Small Business

If you already work in marketing, or have your own small business, you will probably know all about the SWOT analysis. If not, you should seriously consider an online degree in marketing or marketing mba.

SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Before you start your small business, a SWOT analysis will help you with your business plan and marketing strategy. You use the weaknesses and threats to formulate a workable business plan, and you use the strengths and opportunities for your marketing strategy.

Small Business Marketing and the Marketing Mix

I cut my teeth in small business marketing, and learned about the importance of the marketing mix - products, place, promotion and price - first hand. Small businesses do not have money to throw around; while some big businesses can afford to make costly mistakes with marketing and advertising, the small business has to get their marketing strategy and marketing mix just right.

Small Business Marketing, the Online Degree and the Marketing MBA

If you want to succeed with small business marketing, you will almost certainly need some help. Many people who start their own business only know about their product, without realizing the importance of the marketing mix. For these people, an online degree in marketing, or a marketing mba specializing in small business marketing, would be a smart move.

You might argue that you cannot afford the time, but most people looking into an online degree have daytime commitments. . The right question might actually be: Can you afford not to?

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